It’s like a salad you can carry in your pocket.
By Seth G. Macy
Taco Bell wants you to be happy, and to prove it, the company is rolling out its new Naked Chicken Chalupa on January 26.
A 4-ounce patty of marinated chicken gives a warm and spicy hug to tomatoes, lettuce, cheese, and “creamy avocado ranch.”
After successful test runs in Kansas City, MO, and Bakersfield, CA, the chalupa will be available nationwide for a mere $3.
The guiding principle behind modern fast food is to take one kind of food and just put a bunch of different food in it. The KFC Double Down began the trend by tossing bread into the dumpster where it belongs, and substituting fried chicken patties.
Taco Bell Chief Marketing Officer Marisa Thalberg said the new creation is “bound to ruffle some feathers; some might even cluck their tongues at it.”
Taco Bell has a rich and vibrant history of taking ordinary foods and applying advanced scientific principles to create something new. The creation of the Doritos Loco taco may have been the single most important advancement in fast food in our lifetimes. When it seemed as though things couldn’t get any better, Taco Bell fried Crunchberries and made fools of us all.
Seth Macy is IGN’s weekend web producer. Follow him on Twitter @sethmacy.